PRINT®

PRINT® focuses on causation – the core and unconscious motivations that are responsible for our behavior. PRINT® seeks to help us uncover why we do what we do and why we are who we are. PRINT® explains how we react and how we relate. It is at the core of what motivates us and what drives us crazy. PRINT® helps unleash the potential that lies within each of us. It guides us toward our success and reveals what we can do to better face our challenges. PRINT® lets us understand others as well as ourselves. Many people are drawn to PRINT® because it resonates with them on a personal level that involves a kind of knowing… a personal truth.

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The research behind the PRINT® model has identified 9 Unconscious Motivators that drive our everyday behavior. We each have a Major and Minor Unconscious Motivator. These combine to produce 72 potential PRINT® types. No PRINT® is better than any other PRINT®. Each PRINT® possesses its own natural gifts and contributions (Best Self) and its own potential barriers and obstacles (Shadow). Each PRINT® also has its own set of “Triggers” that can propel it into Shadow. It is up to the individual to decide if they want to spend more time in their Best Self mode and reduce their Shadow behavior.