About Annette
TRANSFORMATIONAL, EXECUTIVE COACH
Who I Am
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As a purpose-driven executive coach, former HR Director, and guide for transformational leadership, I help high-achieving professionals overcome unconscious limitations and achieve their next level of success with clarity, purpose, and authenticity.
Like many leaders, I once lived on autopilot—successful on paper but internally disconnected. My turning point came when I realized that real transformation doesn’t come from achievement alone but from becoming conscious of the unconscious patterns shaping our lives. That’s when I answered the Hero’s Call.
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My Path
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Leaving a successful career as a Director of Human Resources, I stepped into what David Brooks calls the “Second Mountain”—a life guided by meaning, contribution, and deeper purpose.
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This journey has been my own Hero’s Journey. I’ve immersed myself in the worlds of neuroscience, psychology, ancient wisdom, and modern coaching to integrate the inner and outer dimensions of leadership. Today, I help others do the same—reclaiming authenticity, dissolving limiting patterns, and becoming who they were truly meant to be.
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My Why
As the eldest of five children, I grew up quickly after the sudden loss of our father. Guiding and nurturing others became second nature—and over time, it evolved into my professional calling.
For over two decades, I’ve had the privilege of coaching individuals and teams, helping them grow into leaders who are self-aware, resilient, and impactful.
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Everything I offer now is rooted in that lifelong thread: a deep love for learning, an intuitive desire to uplift others, and a passion for helping people align with their truest selves.
My Passion
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I believe we are all meant to live fully—boldly, creatively, and in alignment with our inner genius. My passion is helping others awaken to their unique potential, turn challenges into breakthroughs, and live with a sense of purpose that elevates not only their lives but the world around them.
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This is your Hero’s Journey. I’m here to guide you through it—with courage, clarity, and intention.
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If you’re ready to step into your highest leadership and personal potential, let’s connect.
Your next level begins with one powerful decision.
